infomation audit for Bazozun Inc.
Hi Seeking Alpha team,
This is Constance Zhang from Christensen, the IR firm for Baozun Inc. (NASDAQ: BZUN). I am currently checking the information accuracy for BZUN on financial portals.
After reviewing BZUN page on your website, I noticed company profile is wrong. Please delete Maikefeng related info in the company profile and refer to information below in the company’s 20-F (Page 13): https://ir.baozun.com/static-files/afd932e6-2c0a-48c1-b9ef-06c9f9d68a2d
The company ceased the operation of Maikefeng marketplace in 2017.
Updated company profile provided by the company: Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company's integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four “I”s – interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners’ unique e-commerce proposition. The Company services brand partners in diverse categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. (Provided by the company)
Let me know if you have any question.
Thanks for your time and attention.