infomation audit for Bazozun Inc.

  • updated
  • Under review

Hi Seeking Alpha team,

This is Constance Zhang from Christensen, the IR firm for Baozun Inc. (NASDAQ: BZUN). I am currently checking the information accuracy for BZUN on financial portals.

After reviewing BZUN page on your website, I noticed company profile is wrong. Please delete Maikefeng related info in the company profile and refer to information below in the company’s 20-F (Page 13):

The company ceased the operation of Maikefeng marketplace in 2017.

Updated company profile provided by the company: Baozun is the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. The Company's integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. Leveraging its mastery of the four “I”s – interpretation, implementation, integration and innovation, the Company delivers omni-channel solutions to create seamless shopping experience across various touch points online and offline, enabling optimal and consistent branding and generating sales results that reflect its brand partners’ unique e-commerce proposition. The Company services brand partners in diverse categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. (Provided by the company)

Let me know if you have any question.

Thanks for your time and attention.



+86 13816451798

SA Admin Kushal Mehrotra
  • Under review


I've relayed the required update of the company profile to our data vendor. The required changes should reflect before the end of this week.

Kushal Mehrotra
Data QA Analyst, Seeking Alpha