Peer Reports

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Peer reports on ASO (Academy Sports & Outdrs) is unreliable since they are not sports but a jeweler, beauty supplier, craft/hobby store, and an optical retail store. HOW does this relate to sports, OR at least qualify your selection: small stores under $XXMM, XXX employees, or revenue.BUT it is more relevant to match discretionary "sports" dollars than these. Anyway, too many of these and the rest of your work raises serious curiosity.