Company and Author for articles


To whom it may concern,

I would like to know what would be the correct way to set up a contributor account? I have currently set up as a contributor on behalf of our company but I am not the one who will be writing articles.

We have a dedicated analyst that writes the articles for us and would like to post on Seeking Alpha. Should that person create their own SeekingAlpha account in order to become a contributor?

Please advise as we would like to set this up correctly.