How do I join Marketplace?

Our approval process is based on three primary factors:

  • How readers engage with your content on Seeking Alpha
  • How well you work with our editorial team to publish regularly (since regular publishing will be a key to your success)
  • How clear a value proposition you have to offer potential subscribers

Review the links included here to get an idea about the platform, the services we offer, and what it takes to succeed. We expect new authors to have published more than 15 articles on Seeking Alpha, have more than 750 followers on the site, and more than 10 followers/article, and to have our editorial team's stamp of approval as well as a clean ethical bill (no securities related violations or concerns). If you have an established audience elsewhere that could funnel to Seeking Alpha, we consider that as well.

If you meet or are approaching those numbers and are ready to start working on a service, email  us at with your Marketplace idea - 75-200 words of what you plan to offer, your target audience, how it will help them invest better, what you are thinking about for pricing, and other basic elements. We'll make sure you're on the right track, and then start the launch process. That process entails:

  1. A more detailed launch document with details on your content strategy, value proposition, features, target audience, and marketing plan.
  2. Basic marketing and service elements on Seeking Alpha - service title, initial price, elevator pitch, e.g.
  3. A more advanced set of marketing and service elements - onboarding emails, initial articles, marketing units, anchor tools, etc.
  4. At least 2-3 initial articles on your service itself, including a welcome article
  5. A launch article to announce your service on the site and our SA Marketplace channel.

We will review and provide feedback at each stage of the process, based on what we've seen work for our readers. We encourage you to continue writing on Seeking Alpha to maintain your profile during the launch process. Once you have the launch article and the other elements completed, we coordinate on the date to launch your service and publish that article, and you're live on the Marketplace.

It depends on how much time you have to work on the launch, but it normally takes 2-3 weeks of off and on work. It can be done more quickly as needed, and many authors take longer.

Related posts:

How big is the commitment to being a Marketplace contributor?

What is Marketplace?

Seeking Alpha's Investor Marketplace Hits The $10 Million Mark

Seeking Alpha's First Millionaire

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