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Agree all.  Alpha got to the point where I would see names in an article and check it out on a reputable site like Yahoo Finance, Morningstar, MarketBeat, or my brokerage houses (yes they require an account).  I got to nicknaming the writers as "the writer that picked out any high dividend and chased it" or "the writer that tried to drown readers in stats" or "the person that must have read the same article on ...".  Plenty of other options and easy to slim down my inbox by eliminating Alpha.